L’Oréal USA has sold Carol’s Daughter textured haircare brand. The brand will now be led by its founder and newly appointed President, Lisa Price, and an independent beauty entrepreneur. 
 
David Greenberg, CEO, L’Oréal USA, commented,
 
“We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry. At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades.” 
 
Price will assume the role of President in the new structure and has an equity stake in the partnership.
 
The independent beauty entrepreneur has a proven track record of acquiring and growing beauty brands, including Ambi, AcneFree, Baxter of California, and Dermablend.
 
Greenberg added, 
 
“We are confident that, with Lisa Price as President and the support of its new partner, Carol’s Daughter will continue to thrive for years to come.”
 
L’Oréal USA is working closely with Lisa Price and the new business partner to ensure a seamless transition while supporting the Carol’s Daughter team as the brand enters this new phase.

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